The massive support that he received was on parr with the hype of Kennedy’s election in the 60’s

"Yes we can"

When an analysis of voters for Obama was studied, it showed that a significant amount of the voters where 1. Young, 2. First time voters, 3. Of ethnic minorities.

I think the main reason that Obama took such a majority vote was because the way his campaign utilised the web.

Viral marketing was used massively, even though he raised more funds for the campaign than all of his competitors, he still spent wisely.

New media like YouTube, Face book and Twitter have launched many other brands very successfully and relatively cheaply compared to traditional mediums such as TV and Magazines.

If you check out http://www.barackobama.com/index.php the quality of the content and Web design of the site is superb which I think sums up the style of Obama’s campaign in general.